77% of parents stress about school holidays

Thursday, 18 April 2019

STATUS-driven kids comparing school holiday experiences has become the top source of school holiday stress for parents, but we have just the ticket.

Bon Tot family Kids for a Quid photoshootNew research has revealed that 77% of parents feel extreme stress about planning days out over school holidays.

In a recent survey we commissioned, parents said they are in desperate need of budget friendly inspiration for upcoming Easter holidays, with the research revealing that:

  • 77% of parents feel extreme stress about planning family days out over school holidays
  • More than half of parents (55%) believe there’s serious competition amongst kids about what they do on school holidays – meaning there’s more pressure than ever on parents
  • Over half of parents (56%) spend more than £50 on a family day out with nearly one in five (17%) spending over £100, all in an effort to avoid kids’ school holiday FOMO (fear of missing out)
  • Seven in 10 parents found that family day trip envy and inspiration starts from social media

Luckily, help is on hand for parents who are in desperate need of budget friendly inspiration for upcoming Easter holidays with our ‘Kids for a Quid’ ticket.

All year-round, up to four children (aged 5-15) can travel off-peak, any day of the week, anywhere in Scotland for just £1 return with a paying adult.

The Kids for a Quid ticket can be used alongside existing Season Tickets and Flexipasses, making it ideal for commuters, who now won’t need to buy a separate ticket in order to be eligible for the offer.

As well as offering travel anywhere in Scotland, our Kids for a Quid ticket also unlocks one free child entry into top partner attractions which span the length and breadth of the country. Edinburgh Zoo, Snow Factor, Loch Lomond SEA LIFE Aquarium, Edinburgh Dungeons and Aberdeen Science Centre are just some of the attractions that kids can enjoy free with their ticket.

We asked families to trial the ticket and attraction offerings, with well-known Scottish kidfluencer Clemmence ‘CC’ Currie as the latest to test the product.

Bon Tot family Kids for a Quid April 19 photoshootCC, the super sassy youngster behind Edinburgh’s famous childrenswear boutique, Bon Tot, headed on a family rail-journey across the country this month to check out some of Scotland’s top attractions.

CC said: "It's so good to be able to take a train for a pound because you don't have to spend as much money, and it's so fun on the train! You get to play games and eat loads of snacks and you get to see most of Scotland - bits you've never seen before!

“It's also a good thing for the environment because there are like 100 people on the train which means less cars which is better for mother earth. I love trains!"

Bon Tot owner, Graham Currie, said: "Traveling by train is my favourite way to travel; it's easy and relaxing and you get to watch the world go by. Being able to take kids for a pound is so helpful, it really makes it an affordable way to take a day trip. Plus, it's great to be able to travel in an environmentally friendly way."

Want to know more?

Visit our Kids for a Quid page